Dear
Ed,
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December
18, 2001
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Twenty years ago I was strongly influenced
by your article
in the Atlantic magazine. The article described
the myth about diamonds.
What appalled me the most (at that time I was a 24-year-old
newly married woman sans an engagement ring) is the careful
campaign of romanticizing the engagement ring.
I have been trying to influence my small
circle of friends about the engagement rings, to no avail.
Why is it so difficult in your opinion to convince the intelligent
thinking women that diamonds are not what they are portrayed
to be? How aware do you think is the general public about
the concept of diamonds and engagement rings?
Thanks in advance,
Irene Peltzer
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ANSWER:
Diamonds have been marketed
not as gems but symbols. To the extent the campaign has succeeded.
They symbolize the worth attached to a person by a fiance
or significant other. They are, in short, tokens, which may
not be redeemable for their presumed value. I suggest that
a better symbol would be a T-bill, which could be folded up,
or worn like a luggage tag.
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