Corollary Question:

      Is the Midas formula new?


   Even though the Midas Formula has been greatly enriched in recent years by the advent of the DVD, pay-TV, and computer games, it has been generating large earnings for Hollywood– and especially post-studio system Hollywood– ever since Walt Disney’s Snow White and the Seven Dwarfs was released in the 1930s. The Disney empire is in fact largely the result of Disney’s successors having closely hewed to this formula. Indeed, the studio’s 1994 movie The Lion King, released even before the dawn of the
DVD, was the founding member of the billion-dollar club.


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