Is the Midas formula new?
Even though the Midas Formula has been greatly enriched
in recent years by the advent of the DVD, pay-TV, and
computer games, it has been generating large earnings
for Hollywood– and especially post-studio system
Hollywood– ever since Walt Disney’s Snow
White and the Seven Dwarfs was released in the
1930s. The Disney empire is in fact largely the result
of Disney’s successors having closely hewed to
this formula. Indeed, the studio’s 1994 movie
The Lion King, released even before the dawn
DVD, was the founding member of the billion-dollar club.